Cultera is a project with a different take on how t-shirt designs are collected and presented to t-shirt lovers. We don't select and buy design copyrights based on community voting, and then sell those designs to the same community. Instead, we motivate creators to offer any design they feel people will love wearing. This way they “vote” for the design by actually buying things they like. The selection process extends beyond simple clicking & voting to actually purchasing & wearing the t-shirt.
The artists are paid a high & unlimited share of revenue, while they never need to sell their copyrights. Designs that don't find any audience are cleared out of the catalog after a certain period of time, thus keeping it clean and attractive.
This means that Cultera t-shirts are a community generated and managed products – generated by a number of contributing artists, and managed by many t-shirt loving customers.
There are many t-shirt print-shops that allow artists to set up their personal t-shirt stores, but artists need to have certain business & marketing skills to successfully stand out from the crowd. The difference with Cultera is that many individual artists a part of the synergy by collectively offering their designs under our brand-name.
In addition to that, part of our concept is to accept locally specific designs and to offer them to relevant targeted audiences. At present, t-shirt projects on the Internet either focus only on global themes or only on local themes. We combine both through our Go Local feature, and we are building a network of Local Managers, who are taking over the localization aspects and becoming an integral part of Cultera.
The rest is handled by Cultera. We make sure the products are of the highest quality, so we use only the best t-shirts that come with Fair Wear certificate. We print with water-based ink and pack our t-shirts in an award-winning hanger-package that we’ve designed specifically for Cultera. We are constantly working on improving the user experience by adding new and useful features to our website, and we rely heavily on community feedback for that.
We’ve started with a small group of artists, and shortly after launching we started receiving submissions by several awesome artists from around the world. Our current focus is to build up the community of contributing artists and to fill the catalog with extremely cool and original designs. We are not looking for fast profits, so all the money we make is reinvested in making Cultera a perfect product.
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